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vs Front

Switching from Front?

Front built a beautiful collaborative inbox, perfect for teams that want to write together. The AI is an afterthought, the per-seat math hurts as you grow, and the chat experience is thin. Keloa is the opposite shape: AI-first, per-credit, with a chat widget and email channel that work as one product.

Book a demo Start free
AI-first
Built around the AI agent
Per credit
Not per seat
EU
Hosted in Amsterdam
Chat + email
One queue, one product
Side by side

Keloa vs Front, line by line.

FeatureKeloaFront
AI agent includedFront AI, paid add-on
Per-seat pricingNone, per-creditFrom $19 to $99 / seat / month
Setup time10 minutesDays, with rules and assignees
EU data residency by defaultUS-hosted, EU on enterprise
Free tier, no card7-day trial only
AI deflection on chatNative, in every planLimited, email-first
Native multilingual AI100+ languagesTranslation layer
AI replies cite sources-
Chat widget on your websiteFirst-classAdd-on, basic
iDEAL and SEPA paymentCard or invoice only
Open data exportOne-clickJSON export, documented
Annual contract requiredNo, monthlyOften, especially for AI tier
CSAT collection on AI threads-
Built for AI-first supportBuilt for collaborative email
Why teams switch

What teams tell us after the switch.

AI handles the easy 60% first

Front routes everything to humans first, with AI suggestions on the side. Keloa flips it: the AI answers the question, your team handles the conversations the AI cannot. Lower volume, calmer queue, same headcount.

The bill stops scaling with headcount

Front charges $19 to $99 per seat per month, plus AI as an upsell. Keloa charges per AI reply, with seats included in every plan. Hire two more agents, the bill stays flat.

Chat is a first-class channel

Front is email-first. The chat widget feels like an add-on. Keloa ships chat and email as one product, the AI replies in both with the same knowledge and tone.

What the switch looks like

What the switch looks like.

Front's JSON export is friendly. Most teams are off Front in a week.

  1. 1

    Export from Front

    Run the conversation, contact, and team export from Front's admin. The JSON output is clean and well-structured, the part Front got right.

  2. 2

    Import into Keloa

    Upload the JSON to Keloa. Conversations land in your inbox, contacts get assigned, signatures and rules carry over where they map cleanly. We flag the rest for your team to review.

  3. 3

    Switch the inbox over

    Update the MX or forwarding rule to send mail to Keloa, paste the chat widget on your site, and turn off Front. Your old data stays accessible during the transition.

"Front looked beautiful but every conversation still landed in someone's lap. Keloa picks off the easy questions before our team sees them, and the bill no longer goes up every time we hire. We kept the keyboard shortcuts we loved, lost the ones we didn't."
TV
Tess Vermeer
Operations Lead · Studio Veld · Eindhoven
FAQ

Questions teams ask before switching.

We love Front's collaborative comments. Does Keloa have those?

Yes. Internal notes, mentions, and assignment work the same way. The difference is that the AI handles a lot of conversations before they reach the queue, so the comments matter more on the ones your team actually opens.

Can the AI write in my brand voice?

Yes. The AI is trained on your website and any Q&A pairs you provide. You can also give it explicit tone guidance, e.g., 'always sign off with groet' or 'never use exclamation marks'.

Does Keloa have shared inbox features for non-support teams?

Keloa is built for customer-facing inboxes, support and pre-sales. If your use case is purely internal collaborative email, Front is honestly a better fit.

How long does the migration usually take?

A 5-person team is usually fully on Keloa within a week, with one weekend for the cut-over. We sit in a 30-minute call to plan it with you, no migration fee.

Keep the calm inbox, add the AI agent.

EU-hosted, AI in every plan, no per-seat fee. Free Starter forever, cancel any paid plan in one click.