Every small business deserves an AI colleague.
Keloa builds AI colleagues for customer support. They read your website, reply on email and chat in your tone, and only escalate when they can't help. We're a small team in Amsterdam, focused on the Benelux market, and obsessed with making enterprise-grade AI accessible to teams of five.
The AI tools we tried were either liars or sticklers.
In 2024 we ran customer support for a fast-growing Dutch e-commerce brand. We tried half a dozen "AI chatbots", most hallucinated shipping policies, the rest refused every question that wasn't on a hardcoded list. None of them sounded like our brand. None of them kept data in the EU.
So we built the thing we wanted: an AI colleague that reads your website, sounds like you, cites every answer, and is honest about what it doesn't know.
Email and chat today. Hosted in Amsterdam. No shared-model training. No surprise invoices.
- An AI colleague, not a chatbot. If it sounds canned and refuses everything, it's not earning a salary.
- Honesty over confidence. Cite the source or escalate. No hallucinated shipping policies.
- Operators deserve good tools. Keyboard-first, fast, quiet. No gamification.
- Your data stays in the EU. Not as a compliance checkbox, as a default.
- Price on AI replies, not seats. CX quality shouldn't be taxed per hire.
Six principles that shape every release.
Ship close to the customer
Every engineer does a support shift each month. You cannot build good CX software without being on the receiving end of it.
Boring tech, novel product
Postgres, Laravel, boring infra. We save the novelty for what customers actually touch, the inbox and the AI.
Pricing without tricks
Pay for AI replies. Auto-recharge if you want it. No "contact sales" for plan details. What you see on the pricing page is what you pay.
EU by default
Hosted in Amsterdam. GDPR-first. DPA signed in your trial. Your data never leaves the region.
Profitable and independent
No VC treadmill. We charge for the product, and the product pays the bills. That means we can say no to features that don't earn their keep.
Listen loudly
Public roadmap. Public changelog. Customer feedback goes straight to the team that builds the thing.
Open roles.
We hire slowly and on merit. If none of these fit but you think you'd add something, write to us.
Company questions, answered.
Who founded Keloa?
Keloa was founded in 2025 by the team behind a fast-growing Dutch e-commerce operation, after spending 2024 running customer service in-house and being disappointed by every AI chatbot on the market. We speak as 'the team' rather than building a personality cult around named founders. Specific bios are not published.
Where is Keloa based?
The Netherlands, with an office in Amsterdam. The legal entity is Dutch. Hosting is EU-only (Amsterdam primary, Dublin backups). The team is distributed across Benelux with Amsterdam as the anchor for in-person work.
Is Keloa VC-backed?
No. Self-funded, profitable, and operating on the product's revenue. No venture capital, no private-equity ownership, no US parent. The legal entity, the team, and the data are all in the EU. The product pays the bills, which means we can say no to features that do not earn their keep.
How big is the team?
Small. We do not publish a precise headcount because it changes; the relevant fact is that we are an early-stage SaaS team, not a 200-person organisation. Disciplines today are engineering, AI/ML, customer engineering, and design. We are actively hiring on the commercial side.
Are you hiring?
Yes, currently focused on commercial roles: a Lead Go-To-Market, a Senior Marketing Manager, a Content and SEO Lead, and a Performance and Lifecycle Marketing specialist. Open roles list and full descriptions are on this page. Applications (including open applications) go to hiring@keloa.ai, we read every one.
Does Keloa have a public roadmap?
Yes, at /roadmap. What is shipped, what is in flight, and what is on the backlog, in plain language. No vague 'coming soon', no marketing fluff. Items move from 'planned' into 'live today' the day they ship in production.
How do we contact Keloa?
Sales and demo: book through the website. Support: hello@keloa.ai. Security issues: security@keloa.ai (PGP on request, first response within one business day). Hiring: hiring@keloa.ai. Press: hello@keloa.ai with 'press' in the subject line, we respond on business days.
Come see what we're building.
Book a 20-minute demo. We'll show you the inbox live and answer every question you have.