Your brand voice, on every reply, around the clock.
D2C support is brand work. Customers don't separate the product from the reply. Keloa learns your tone from your site, your policies, and your past tickets, then writes like your best teammate on her best day.
A reply that sounds like a person from your team.
We scan your website, read your tone from product copy and policy pages, and you nudge it with two or three Q&A pairs in the voice you want. No fine-tuning step. Two weeks of light tuning and the AI sounds like a teammate.
- Tone learned from your site, polished with Q&A pairs in your voice.
- Works on Shopify, WooCommerce, custom backends, and headless setups.
- Returns, sizing, shipping, WISMO, gift orders, all in brand voice.
- Multilingual from day one, EU-hosted, GDPR-first.
Drop the widget on your store, forward email to the inbox. The AI handles repetitive tickets in your tone, escalates anything brand-sensitive to your team with full context.
Built for D2C's actual support volume.
Six things that change in the first week, in the order operators feel them.
Brand voice learned from your site
The scanner reads your homepage, product copy, policy pages, and About page. It extracts tone (formal vs casual, je vs u in Dutch, sentence length, signature phrases). The AI uses this as a starting tone, then you refine with Q&A pairs in the voice you want.
Works across e-commerce stacks
Native Shopify integration for live order lookup. For WooCommerce, BigCommerce, custom backends, or headless setups, wire your order endpoint through the custom HTTP tool. About ten minutes per endpoint. The AI calls it the same way it calls Shopify.
Policy pages cited, not paraphrased
Returns, shipping, exchanges, gift cards, all cited from the page you wrote. Open any AI reply and see the exact source. If the answer differs from your policy, fix the policy, the AI follows. No more chasing a chatbot that contradicts your site.
Multilingual without a separate inbox
Auto-detected from the customer's first message, locked for the conversation. Selling cross-border into NL, BE, DE, FR, and ES, the AI replies in their language. One knowledge base, every language, no separate localized inbox to maintain.
Smart escalation with full context
Below the confidence threshold (default 70 percent), the AI hands off. The operator gets a clean summary, the customer's original message, the AI's draft, and the cited sources. Picking up at minute one, not at minute fifteen of reading scrollback.
Proactive triggers to save the cart
On Business and up, the widget can open with a relevant prompt on cart and checkout pages, the one question that was about to lose the sale (shipping cost, return window, sizing). Brand-voice answer in two seconds, recovered hesitant buyer in ten.
Common questions from D2C brand teams.
How does the AI sound like our brand and not like a generic chatbot?
Three things. The scanner reads your site and learns your default tone, formality level, sentence length, signature phrases. You add three to five Q&A pairs in the voice you want, the AI uses them as anchors for tone. You set a one-paragraph brand-voice rule in settings (greeting style, sign-off, je vs u in Dutch). Two weeks of light nudging and it sounds like a teammate.
What if we're not on Shopify, will the AI still know about our orders?
Yes. For WooCommerce, BigCommerce, custom backends, or headless setups, wire your order-lookup endpoint through the custom HTTP tool. The AI calls it the same way it calls Shopify. Configure URL, headers, and parameters once, the AI uses it for every where-is-my-order question. Native WooCommerce integration is on the roadmap.
Will the AI ever invent a return policy that we don't have?
No. The AI is forced to cite from your indexed pages. Below the confidence threshold (default 70 percent), it hands off instead of guessing. Replies without a citation are flagged and counted against confidence. If your policy page is missing or contradictory, fix the page, the AI follows the source of truth, not its own assumption.
How does Keloa handle exchange and gift-card edge cases?
If your policy page covers it, the AI cites it. If it's edge-case-shaped (a damaged gift order outside the standard return window), confidence drops and the conversation lands in your operator's inbox with a summary and the policy citation. Your team makes the brand-sensitive call, the AI hands off without bluffing.
Can we run in suggest-only mode for the first month?
Yes. Turn off auto-send on any agent. The AI writes the complete reply with citations and saves it as a draft. A human clicks send. Useful for brand-sensitive teams in the first weeks. Mix modes if you like, widget agent on auto-send, email agent on draft only, until you trust the AI on each channel.
Which plan fits a typical 5-person D2C support team?
Business at 149 euro per month, 6,000 AI replies, five seats, SLA timers, working hours, proactive triggers, advanced analytics, unbranded widget. Smaller teams (one or two operators, low volume) fit Growth at 49 euro per month with 1,500 replies. High-volume brands (over 25,000 replies a month) move to Scale at 449 euro per month with 25 seats.
Your brand voice, every reply, every channel.
Free Starter (50 replies), no credit card. Paste your URL, watch the AI write like your best teammate within ten minutes.